Your First 30
Thirty days of real programming in the app, free. My system without me — actual sessions, actual progressions, the same movements the paid programs are built on. Finish the thirty first.
The Programs
One free front door. Three ways to train online. One way to work with me in Boca.
No promotions. No struck-through prices. No games. The number is the number. Start free, or start now — the door is the same either way.
The System
The 7-Step Success Path.
This is what you're actually buying at every tier. The tiers don't change the system — they change how much of it I handle for you.
- 01
Baseline Assessment
We find your Performance Age — the real number, not the one on your driver's license.
- 02
Decisive Commitment
One decision, made once, that stops the weekly renegotiation with yourself.
- 03
Precision Goal Setting
A target tied to your actual life — the suit, the energy at 6pm, the floor with your son.
- 04
Strategic Fueling System
Protein at every meal, client dinners included, nothing you love removed.
- 05
High-Efficiency Execution
Two 40-minute sessions, six movements, built around the week you actually had.
- 06
The "Never Miss Twice" Standard
The one rule that turns a bad week into a blip instead of a collapse.
- 07
Performance Auditing
We measure what we're doing — because what gets measured is the only thing that moves.
Free · Start here
Featured
The Performance Age Assessment
Sixty seconds. One number — how old your body is actually performing. And the three levers that move it more than everything else combined. Free, and yours whether we ever speak or not.
Apply for Private Coaching
No commitment. Tell me where you are.
The 7-Day Executive Reset
A done-for-you week. Eat, train, and recover on a real schedule for seven days — no commitment, no call. See what a system feels like before you decide anything.
The Free Evaluation
We get on a call. We clarify your primary goal, review your training history, injuries, lifestyle and schedule, identify the biggest bottlenecks, map the best path forward, and confirm your exact next steps. No pitch — just a clear picture of where you actually are.
Online Coaching · Nationwide
Each program is one month. Pay monthly, or paid in full for 3, 6, or 12 months.
“I know what to eat. I just don't do it once the week gets loud.”
$499.99/month
Protein at every mealThe outcome: You stop white-knuckling it. Protein at every meal, client dinners included, and nothing you love gets removed.
Why this works when the gym didn't
Every diet you tried worked. Five times. That's the problem — you never had a system, you had attempts. This asks for your decisions, not your willpower.
How fast you'll feel it
Inside the first week you stop thinking about it. The plan is already made; you just eat what's in front of you.
Your time: About 10 minutes a day. No meal-prep marathon, no Sunday ritual. A few minutes logging it.
What you get
- Custom food list and nutrition strategy
- Macro plan
- Daily meal plan guidance
- Supplement plan
- Macro tracking with compliance accountability
The guarantee
Follow the plan. Show up. Hit your goal — or I keep coaching you free until you do.
“I've been in a gym for two years and nothing has changed.”
$499.99/month
Tailored Training ProgramsThe outcome: Sessions that actually happen, coached rep by rep, with a body that carries you for the next forty years.
Why this works when the gym didn't
You've never been coached. Not once. You were 22 and strong and nobody ever watched you hinge. Two years of your own programming is two years of the same blind spots.
How fast you'll feel it
Most men feel it inside two weeks — moving differently, not just more. The first thing that changes is how a hinge feels.
Your time: Less time than one call that runs long. The plan is built around the week you actually have, not the week you wish you had.
What you get
- Personalized training programming
- Workout tracking in the app
- Progress analytics
- Coaching check-ins
The guarantee
Follow the plan. Show up. Hit your goal — or I keep coaching you free until you do.
“The training's working but the eating is where I fall apart. (Or the reverse.)”
$1,499.99/month
The outcome: One system, one coach, one plan that compounds. The body that runs the next forty years, and top-1% performance now.
Why this works when the gym didn't
The two levers only compound when the same person handles both. That is the actual reason two years in a gym produced nothing — the left hand never knew what the right hand was doing.
How fast you'll feel it
The first month is where the compounding starts. You feel it because nothing is quietly undoing anything anymore.
Your time: A few minutes a day on food and the work itself. The plan does the thinking. About $50 a day — less than the club you visit on Saturdays.
What you get
- Everything in both Nutrition Only and Training Only
- One unified plan tied to your goals, schedule and recovery
- A weekly check-in call
- Bi-monthly performance reviews, data-driven
- Biometric and wearable tracking integration
- Private community
- Direct access to Bobby — no junior coaches and no handoffs
The guarantee
Follow the plan. Show up. Hit your goal — or I keep coaching you free until you do.
Why Elite is where most men start
Training and nutrition only compound when the same person handles both. That's the reason you've been in a gym for two years with nothing to show — the left hand never knew what the right hand was doing, and neither one knew what your week actually looked like. Elite puts one coach, one plan, and one feedback loop around all of it. The work finally stops cancelling itself out.
Paid in full
Commit longer, and I add to the work — I don't discount it.
The price never drops. What changes is what I put around it. Pay monthly and you get the program. Pay in full and you get the program plus the things that only matter once we're working a longer arc together.
3 months, paid in full
- A Performance Age re-assessment on a call with me — we look at where you started and where you actually are
6 months, paid in full
- The Performance Age re-assessment on a call, plus
- A travel-and-dinner protocol built to your actual routes — the cities, the steakhouses, the red-eyes
12 months, paid in full
- Everything above, plus
- A quarterly strategy call — we rebuild the plan around the year you're actually having, not the one we guessed at
These are additions to the program, not a cheaper version of it. The work is the same. What grows is how much of your year I'm actually inside.
In-Person · Boca Raton, Florida
One-to-one with Bobby.
Private training in my gym, built around your body, your injuries and your calendar. I coach you myself — no handoffs. A 12-week transformation or a 6-month build, at two to five sessions a week.
Price on conversation
Train in BocaYou'll fund a trip you forget in a year and not spend a dime on the body you live in for the next forty. You pay for the club you visit on Saturdays, the lease on a machine that loses value every mile, and one percent to manage money you can't take with you. Elite is about fifty dollars a day. Your body is the one asset with no exit and no replacement — you optimize the portfolio. When did you last optimize the man running it?
The first step
Before any of this, find your number. Sixty seconds, free, and no call required. Everything on this page starts there.
Apply for Private Coaching
No commitment. Tell me where you are.
I coach one roster, and it has a real cap. When it's full, it's a waitlist, and we say so here.